Urban Flowers Website Redesign

I redesigned a website for a family-owned, family-run florist called Urban Flowers based in San Francisco who've been providing flowers to it's residents since 1980. This was a self initiated project where I wanted to showcase my process from beginning to end, from UX to final visual design and direction.

Read more about the project on my Medium where I go through the UX process (Part 1), wireframing and visual narrative (Part 2), final designs and design system (Part 3), and making the designs responsive for touch devices (Part 4 - coming soon).

Final pages, user flows, personas, wireframes and other material in the attachments.

As always, thanks for checking out my work!