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Header area for the Indie product pages. In this case, Indie Restart - Disability Cover.
We've been quite surprised at the willingness of potential customers that read through just about all the copy on a product page.
Based on the previous website and user tests, we noticed that visitors would often scroll right past the header though, without fully understanding what the product actually was.
In an attempt to better land the key features of each product, we're testing this newly designed header of the product page. It gives a more friendly and summarised snapshot of the product before diving into all of the fine details of the benefit, payout, claims, etc.
Big love to Jones&Co for the amazing illustrations. Such a treat working with them.
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