We had a blast collaborating with Andy on his personal branding this year.
We built a family of icons reminiscent of old-school cub scout patches that Andy can sew on his cooking attire or swag, use as a watermark on social photos, inject into video content, and apply to any blog posts online.
The parent crest is a nod to the East Coast cooking on an outdoor fire. The supporting icons don’t take themselves too seriously, just like East Coasters. Whether it be the Pizza Axe or the Paddle Bones, each illustration is a fusion of food, nature, and humour.
Andy’s website was built to capture an audience of both passionate MasterChef followers and fans of East Coast food. This is an audience that Andy can market toward well after the show is over, enabling them to join him on this new journey into the culinary world.
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