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Goal was for when people see The Engagement, the client wanted people to feel like it’s the next step from The Truth Encounter, and not such a radical departure.
The Engagement project is an instructional video series on Christian living on how to engage with culture based on what the Bible says about loving your neighbor, and walking out in steadfast, sacrificial zeal for God and for others.
By continuing the exploratory concepts and focusing on the "E" mark, we've incorporated the concept of a hand, reaching out to engage with culture. We've carried that through to the logotype with a sense of forward motion in the overlapping characters.
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