Spectrum WIP 3

Spectrum 3

Logo comp for a digital print and mail automation provider. The logo references an old world craftsmanship with the overall feel of a crest, whereas the custom type creates a digital feel with the precise, sharp edges. The printer's loop and halftone dots immediately identity the primary service of Spectrum, while the crest shape is reminiscent of a disassembled envelope referencing the mail automation element of the business.

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