The newest and final evolution of the Factori logo you saw on Friday!
This direction encompasses everything that the client desired in their identity: simplicity, authenticity, and approachability. It carries a vibe that resonates with young professionals and is genderless in nature—a crucial trait in appealing to a wider audience.
On top of all that, it is custom made—just like Factori's products! Drawn curve by curve with the pen tool, the rounded letterforms are unique and representative of the natural ingredients used in Factori smoothies and other snacks. The letters are made of different shapes and sizes to illustrate the wide variety of ingredients and the many custom ways that Factori products can be made—just for you.
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