Hoodzpah Amy Hood

La Floresta Logo System

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La Floresta Logo System script cursive floral flower logo system identity system seal logo branding

Final logo system for La Floresta in Brea, CA. A shopping center with local shops mixed with anchors like Whole Foods and Orange Theory. It's a mix of shops for every day needs and dining and shopping options meant to attract people who want to stay and hang out for a while with family/friends. The location is in the middle of what used to be a flower field so we wanted to draw on the history of that location. The center is an anchor for upper income families that don't want to have to drive all the way to Newport Beach for a bit of nightlife and fun.

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