Chris Hudson

F&G 005 - Forged In The North

  • Save
F&G 005 - Forged In The North shetland dundee scotland nautical design skull illustration logo

This is the core design around the Fortune & Glory spring range of tees and bags.

I wanted to create a design that would highlight the brand's origins in Shetland, while also showing the current base of operations in Dundee.

Having worked on several skull concepts in the past, this design featured contours and the north east of Scotland in the style of a globe on the side of the skull. This idea meant I could incorporate a viking ship for Shetland, and the Discovery for Dundee.

After the initial concept was finished, it was pretty easy to wrap a scroll around the outside to house the Forged In the North tagline and then drop in the rest of the branding.

keyboard shortcuts: L or F like