Alexander Petrov

Zver Pale ale illustration

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Zver Pale ale illustration smug confident eccentric wacky gods fantasy label bottle packaging pale ale ale beer

This is project an ongoing adventure I am taking part in. I am developing the packaging and brand identity for a bulgarian microbrewery called Zver. The literal translation of the name from old bulgarian is "Beast".

The goal for this brand was to create an pantheon of strange gods, each representing a style of beer produced by the brewery. The overall mood of the brand needed to be eccentric, self-confident and a bit smug. The typography and color schemes used added a bit more mystery to the overall fantasy setting.

The project was a lot of work, but offered a great amount of satisfaction, due to the theme and the fact that it involved a lot of sketching and exploration in both traditional and digital media.

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