BLADE - Uber for Helicopters Homescreen Redesign

As Lead Product Designer at BLADE, my first task was to redesign the entire homescreen of the platform, known by many as the "Uber for Helicopters".

BLADE works by suggesting you destinations with scheduled helicopter and private jet flight, and you share these flights with others to bring prices down to realistic levels.

Our Destinations are the primary reason to come to BLADE, because that's where our users will get the most bang for their buck. Needless to say, it's important these look pretty from the start.

Search allows any user to charter (or discover) flights to any destination in the world, where we can then algorithmically price out the cost based on the aircraft they choose.

Go check it out and come fly if you're in NYC or LA!