Passport is hosting a conference for thought leaders in transportation!
A very cool idea, but we needed to quickly conceptualize and create a visual identity for the Forward Summit and had a very short timeline (classic scenario). We put our heads and coffee cups together and landed on an approach that is intentionally very different from our core brand and will hopefully be able to stand on its own as we grow this event in the future.
Marketing wasn't feeling our proposed tagline: Forward, not backward
See the attachment for some other elements that we'll be using on the site and collateral.
L or F like