iTrue ICO – Blockchain StartUp

https://www.behance.net/gallery/69164013/iTrue-Blockchain-Biometrics-Start-up

UI/UX Product Design for iTrue ICO – Blockchain StartUp. I was working as an Art Director and Senior Product UI/UX Designer in iTrue for almost 1 Year.

Before Designing we had done a lot of UX Research to find the best way of communication with users. The main challenge for us was traslating complex data into simple smart solutions. We should not forget that design is not a picture, it’s a tool for solving user's goals and simplifying their life.

Then based on this information I’ve created Interactive Prototypes and a Scalable Design System with Guidelines for a Web Site, Dashboard, Mobile App, Currency Exchange Platform, Documentation, e-mail newsletters and visual assets for social networks.

I worked closely with a Developers, Designers, Chief Strategy Officer and Chief Operating Officer.

Also I’ve taken a part in searching other specialists for our team, such as Logo Makers, Illustrators, Motion Designers, Retouchers and even Announcers. Under my control we produced tons of stuff: Logo Design, Promo Video, Illustration, Photos and much more.

The Product has attracted many prominent investors.
Today iTrue is used by companies around the World.

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