Cloudflare Jessica Rosenberg

Forms w/audience toggles

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Forms w/audience toggles interaction ui ux form

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Running an a/b test on cloudflare.com product pages.

Hypothesis 1: We will see an uptick in form submissions if we segment our two main audiences, making it clear which form each should submit.

Hypothesis 2: We will see an uptick in Enterprise form submissions by making the form more readily available than it currently is (right now there's no clear path for an ent audience from most of our product pages -- if there is, then the CTA takes you to a landing page with an ent form.).

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