Cowboy is the next generation of electric bikes. With the live dashboard, navigation, GPS tracking, removable battery and ride stats, the accompanying app makes your ride more than just a ride. It becomes a whole new experience.
During the design process of the website, we have developed a motion language, to showcase in a simple and non-invasive way the product features that distinguish this electric bike.
A special shout-out here to @David Navarro on the direction, Jaime Aguiló on the copywriting, Tom Kubik for the photography.
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