Cowboy Motion

Cowboy is the next generation of electric bikes. With the live dashboard, navigation, GPS tracking, removable battery and ride stats, the accompanying app makes your ride more than just a ride. It becomes a whole new experience.

During the design process of the website, we have developed a motion language, to showcase in a simple and non-invasive way the product features that distinguish this electric bike.


A special shout-out here to @David Navarro on the direction, Jaime Aguiló on the copywriting, Tom Kubik for the photography.


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