Beauty Salon logotype

Ak

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Initial roughs for an upscale beauty salon in St. Petersburg, Russia. This is purely an explorations of letters as well as possible interactions & juncture points. The client would like an Art Nouveau-esque approach to the logotype, and that will be explored later on as well. I am choosing to stay away from the typical visuals associated with hair care & beauty industry: scissors, combs, trimmers and other instruments of hair care. The fluidity of hair and the aspect of beauty (as well as the upscale aesthetic) will be explored purely with typography.

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