Guide Guide Typography

One of the things that helped the mark get approved was with the type pairings of Kievit. It's a typeface that feels modern but also has that ability to keep things friendly and professional.

I've used Kievit in the past, when I worked in-house for Gensler, and have been looking for a good reason to use it again! You'll see how well it pairs up with some of the tongue-in-cheek copy that @Cameron McEfee wrote throughout the website redesign that I'll be sharing soon.

Keep an eye out for when the new GuideGuide is released: https://guideguide.me