I worked on this late last year with my bud @Cameron McEfee, who made GuideGuide. The objective was to redesign the website for a launch this year, as well as update the current mark and system.
I wanted to go with something more fun than what he currently had because the idea of guides in Photoshop and Illustrator can feel pretty vanilla. Since the product is about aiding a designer in keeping order in their work, it made sense for the mark to represent that same feeling of order but using bright colors to offset it all.
Keep an eye out for when the new GuideGuide is released: https://guideguide.me
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