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Responsive Logo: Quantum → Qtm Concept

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Responsive Logo: Quantum  →  Qtm  Concept identity clean storage data design quantum animation transition logo minimal

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Concept of an updated logo for Quantum Corp.

Considering responsive logo design as one of the 2018 trends, we began with slightly updating the typeface of the Quantum logo, then created a smaller version of it that could be used across all screen sizes. Using "Qtm" sticks with the three letters in the Quantum name that are heard most when pronouncing it, and more importantly are the letters of the stock symbol for Quantum Corp. who is listed on the NYSE.

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