Paul Aleman

TBD Partnership - Home Developer Logo

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TBD Partnership - Home Developer Logo construction home development branding logo brand identity

Identity for a home developer. The client asked for something traditional and formal, but clean. The logotype extending outside the rectangular building-like shape nods to the idea that this developer thinks "outside the box." Their philosophy about how they approach home development is unique to the area, and I wanted to address that in a subtle way.

In addition, the blue color felt bolder, more modern, and unique to many home development brands -- especially against competitors in the area who tended to stick to darker earth tones.

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