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Moleskine is internationally known for super nice notebooks, planners and much more. Customers know what to expect on the inside if they buy a planner like this. So my task was to give it an amazing look from the outside.
It was important that the design is somehow classical and sophisticated as the product is known for it‘s good quality.
During the last 3 years we went from a shiny blind embossing over a gold hot foil stamping to a copper hot foil stamping. Always following the trend but staying in the same monoline graphic style to keep the consistency.
CONCEPT | SIZES | PRINTING OPTIONS | ARTWORKS | PRINT READY | PROOF CHECK & COMMUNICATION WITH THE PRODUCER
CLIENT: AMPELMANN BERLIN
The brand built itself around the little figures in the pedestrian traffic lights.
These are known all over the world as a Berlin symbol because they are strongly connected to the history of the former parted city.
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