Paul Aleman


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EMILIOMITI Logo coffee food pasta branding logo brand identity

The San Francisco based brand EMILIOMITI is the parent company to a few different brands that offer a variety of machinery for chefs -- including pasta machines, espresso machines, and meat slicers. The green symbol was a combination of their three core products: pasta (seen in the Pastabiz logo posted previously), the circular blades of their meat slicers, and espresso beans.

I really wanted to do something unique with this brand and its sub-brands. EMILIOMITI is renowned, not just as experts in engineering and machinery, but as experts in the culinary arts. I wanted that sentiment reflected in their logomark -- one that would look just as at home on the sign of a high-end restaurant as it does on the front of a machine.

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