The Pigeon Life is a life of excuses, small thinking and a lack of motivation. This life is disjointed, backward, out of order and upside down. The design encompasses the idea of a lack of order and backward thinking by flipping letters upside down and backward. It forces you to try and decipher what's happening. The same way we're forced to look at those in the Pigeon Life and try to understand what in the world are they thinking.
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