The less ornate, primary brand mark that we proposed for Optimistic Epidemic – a video series on the US drug crisis. Including an eye was a client request from the beginning, so we took some creative liberties. The concept here was derived from the alert feeling derived one gets from amphetamine usage. This was my personal favorite, as well as the rest of the team’s, given the aesthetic, concept, and more simplistic nature. But, unfortunately, it was declined for a different direction.
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