Part of my job is developing brand photography styles.
First, I conduct a visual competitive analysis then move into target vibes. After that ground work, I refine a direction using the brand strategy. Then, when stars align, I get to craft custom examples of the brand photography. This image is exactly that.
From concept, photography, and post-processing this is an example of a current client's primary photography style - but who that client is, is currently under wraps until they launch. (And of course, the client approved the reveal of this image - we always ask first.)
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