Toby Riley

KnowledgeNet Logo Transformation & Update Process

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KnowledgeNet Logo Transformation & Update Process process it mark identity branding graphic design logo

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Project:
KnowledgeNet logo evolution and mark update.

Here demonstrates how I transformed the existing logo to a more modern/uniform display type logo. Once I had an updated cornerstone, I researched industry trends, competitors, created mood boards with preferred logo styles, sketched concepts, roughly rendered logos, curated team reviews, edited additional renders and then narrowed our preferred choices. These are the final four from this initial logo design batch.

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