Concept: What Is Interactive?

The talented @Lauren Jones created this shot to capture the juxtaposition of the natural and the artificial...to call attention to the interaction between the human and the technological.

In my latest post, What Is Interactive?, I attempt to illuminate some of the mystery of the term "interactive" for the client audience, at least in the context of Focus Lab. But perhaps you guys might find it useful, too, as a tool in your work with your own clients.

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