Larry Levine

Nameplate Typography

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Nameplate Typography letterforms identity mark wordmark typography type nameplate branding design logo

A few months back I posted a shot of some speculative (rough) vintage wordmarks that I worked up for a concept interactive for NGS. I found out yesterday that NGP decided to redesign the nameplate for the magazine, so I decided to post this comparison for the helluva it. The top is mine and the bottom is the final version designed by the incredibly talented Tal Leming. Purely serendipitous, but interesting nonetheless.

Please note that this was unsolicited work that was created just for fun and wasn't intended to be a final design, so lettering enthusiasts and/or typographers please be gentle.

See Tal's post about the process here: https://typesupply.com/portfolio/national-geographic-nameplate

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