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noname.ca uiux canada canadian brand helvetica web design minimal noname

Yesterday our team here at Loblaw Digital launched an exciting new site for one Canada's most loved brands noname.

The site gives customers the opportunity to learn more about noname product initiatives that make noname not only an affordable choice but a healthy one too. We were able to capture noname's straightforward charming voice in a true online expression of the brand.

My colleague Stefan (Senior Product Designer) and myself headed up the product design which included a number of components from stakeholder facilitation workshops. To visual design that leverages and contributes to our internal design system to develop components that could be populated effectively by the brand and content team. Finally working with our development partners to ensure the site rolled out perfectly onto our simple CMS platform that we can use on future brand sites at LD.

Check it out

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