Think Blue Project

Think Blue Project, LLC, is a sustainability consulting firm based out of Seattle, WA that educates and empowers organizations to champion their sustainability goals. Inspired by the founder's master's thesis project working with a local cider orchard, the logo features a sapling apple tree inside a lightbulb.

As my first contracted logo project concludes, I realize that inspiration for a meaningful brand comes from listening to your client's stories and experiences. The final product is a reflection of them, a visual expression of their values, beliefs and motivations. Only through listening and empathizing can their defining traits be accurately communicated to the world in the form of lines, shapes and colors.