Upright Logo Construction

I'm working with Upright on a new brand! Here is the final logo and a quick gif showcasing the construction details of the logo.

In the second frame, you can see the minimal customizations I did on the "Untitled Serif" typeface from Klim Type Foundry. In the third frame, you can see how I created the plane icon from a reflection of the beautiful serifs.

(Website coming soon!!!)