When Audi Club Serbia required a concept that will increase customer engagement, I was thinking about what I can do to help such a powerful community.
After plenty of research and interviews I finally found the solution. The biggest problem and the barrier between was signing up as a new customer that took too much time and was a very complex process.
That was the moment when I decided to build easy, step by step guide that will help their customers sign up within just 20 seconds.
By designing for empathy and guiding users through set of questions in which they find themselves, there is a bigger chance that they will make an action and become part of the community.
This concept I designed almost two years ago increased customer engagement by 30%. I am still satisfied with solution.
Thanks for reading. Feel free to comment below.
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