Alex Clemens

MLB | Oakland Athletics Logo Modernization

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MLB | Oakland Athletics Logo Modernization oakland athletics logo redesign oakland athletics rebrand mlb

My modernization of the Oakland Athletics primary logo.

To achieve consistency, I have chosen their current "A's" initial, the version they've been using for years on caps, helmets and uniforms.

I also favored Futura Bold instead of Futura Condensed.

That very dark green has been replaced with their current shade of Kelly Green, plus a touch of gray has been added as well. Since the MLB has introduced 3-D helmet logos, I thought that this could actually make sense.

Thanks for watching!

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