Av-hip-pups

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19 Responses

  1. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Logo for a trendy, funky, metropolitan shop that sells high-end dog accessories. Here, the dog face is typographic, and spells the word "HIP," and the Registered symbol is integrated into the mark, rather than just looking like a horrible add-on.

    Check the attachment for more detail. The first three frames show the electronic evolution of the mark.

    about 2 years ago

  2. Colin Tierney Colin Tierney

    i've always like this, jon. never noticed the play on the register mark...nicely done. so is this like a hipster dog then?

    likes

    about 2 years ago

  3. Kate Sutfin Kate Sutfin

    Very cute! Love the personality of the illustration style.

    likes

    about 2 years ago

  4. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Colin Tierney Thanks, brutha! Yeah, I don't even know if there are any "rules" governing what can and can't be done to ®, ™, or © marks, but who cares? It's for fun, so I DO WHAT I WANT.

    @Kate Peterson Thanks for checking out this puppy, and for the kind words!

    about 2 years ago

  5. Devon Henderson Devon Henderson

    Oh my goodness this is waaay too amazing. The details are insanely wonderful and the ®uff! is too freaking clever!

    likes

    about 2 years ago

  6. Inka Mathew Inka Mathew

    I just found out about the dog's face is made up of HIP letters. Very cool! And love the ®UFF part too. This logo has many layers :-)

    likes

    about 2 years ago

  7. Matt Vergotis Matt Vergotis

    ^I have to agree, i never noticed the H I P in the face, but now i do it makes it even more impressive. Marks can look contrived if there's an intention to make up the mark using typography sometimes - this doesn't. The Asterix representing the bark is very clever, and i'm digging the off rego colour placement. and finally! what about your attachment! looking killer man

    likes

    about 2 years ago

  8. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Devon Henderson I really appreciate the great feedback, man! Love your work.

    @Inka Mathew @Matt Vergotis Thank you guys so much for your wonderful comments.

    About the hidden H-I-P letters, I really enjoy building logos that contain all sorts of deep references or significant elements that are hidden in plain view. Like ninjas.

    Of course, there is something to be said for those "clever" logos out there that are very direct in their presentation of multiple meanings. They often take very little time to solve the visual riddle, and when you see the alternate meanings, you feel all smart and warm and loved. "Oh look, it's a pencil. That's cool. WAITAMINNIT. Wait just one minute. Is that? IT IS. it's ALSO a ballerina monkey drop kicking a banana through a hula-hoop in negative space!!"

    While I used this approach with my Three Nuts experiment, I chose a much more subtle approach for the typographic face here in Hip Pups, the negative space fish in Pier 5 Fish Market, and the A- and V-shaped hands in my atomicvibe logo. In these examples, I wanted the "clever" elements to be there, right in front of your face, and if people see them, awesome, but not seeing them doesn't mean you're missing the true essence of the mark. They're almost like Easter eggs; little bonuses for spending just a bit more time looking at them.

    About the ®UFF! thing, it's funny, it came to me almost immediately after I started playing around with this. I asked myself, "Why doesn't anyone ever try to work those symbols into their designs? Why are they always just floating outside, looking stupid?" So, there you have it.

    likes

    about 2 years ago

  9. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Oh, and Matt, thanks for the kind words on my presentation. Maybe one day, I'll muck about with a mock stationery system and add it in.

    about 2 years ago

  10. Jessica Libby Jessica Libby

    Can my dog be a part of hip pups!? This club looks so cool!

    likes

    about 2 years ago

  11. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Jessica Libby Tell you what, as soon as someone buys this idea, YOUR POOCH IS IN!

    about 2 years ago

  12. Louis D. Wiyono <Wizmaya> Louis D. Wiyono <Wizmaya>

    Beyond awesome. Brilliant concept and execution!

    likes

    about 2 years ago

  13. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks for the lovely comment, Louis! Appreciate you taking a look :)

    about 2 years ago

  14. Piotr Jakubowski Piotr Jakubowski

    Dog face made of HIP letters, great idea, great execution...

    likes

    about 2 years ago

  15. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Thanks for the sentiment, @Piotr Jakubowski ! I appreciate you taking a look.

    about 2 years ago

  16. Sophie Clark Sophie Clark

    I love it! Great style too! Saw the H, I, P very quickly AND he reminds me of the old boxer dog we used to have (and I miss very much) so thanks for that nice coincidence :)
    You selling this logo anywhere?

    likes

    about 2 years ago

  17. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Suzie Creamcheese Aw, I'm glad I was able to spark such sweet memories with this logo. Originally, I had a Great Dane in mind when I designed this, but a Boxer could work, too. As for me selling it, sure, it's for sale if some savvy entrepreneur wants to buy it, but it's not currently for sale on any of those crappy, budget, pre-made logo sites (which I despise, btw). It's worth a lot more to me than the $50–100 I *might* be able to get by selling it through one of those sites.

    about 2 years ago

  18. Sophie Clark Sophie Clark

    @Jon Stapp I know what you mean regarding the logo factory websites. I didn't mean to imply that at all :) (I phrased it wrong, my bad) I should have said: Is it for sale!?

    It makes me want to start up some kind of dog shop JUST to have the logo (and OK, I love dogs) so that should be a good indication of what this could be worth :)

    PS: I so happen to want a great dane! I LOVE them so much!
    Check out this vid :D http://www.youtube.com/watch?feature=player_embedded&v=rxBS1E0KZQU

    likes

    about 2 years ago

  19. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    No negative implications taken, Suzie :)

    And yeah, trust me, if I had the spare capital to start up these companies I invent and develop logos for, I would in a heartbeat.

    likes

    about 2 years ago

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