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AALU Team insurance diversity event responsive association desktop web design ui design politics interior page advertising advocacy

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Team page for AALU, the Association for Advanced Life Underwriting. Was caught between two editions: one of which would require a lot more art direction and photo shoot planning. Ultimately decided to go with one that used color treatments to unite a potentially disparate range of headshot uploads.

AALU is the trusted, influential voice for the life insurance community in Washington, DC with a singular focus on the issues impacting life insurance products, professionals, and clients. AALU provides members with essential tools and services required to help grow their businesses, serve their clients, and protect the life insurance profession.

The redesign was a major success, improving upon several key performance indicators such as: increased page views, session durations, mobile traffic, membership applications, and social sharing. Thanks to the redesign, user engagement went upward significantly with a 248% increase in pages per session and the site went up 288% in ranking keywords.

Be sure to check out the full redesign:
Homepage / Mobile Homepage
Annual Meeting / Annual Meeting Mobile
Event Overview / Event Overview Mobile
Advocacy / Advocacy Mobile
Member Profile

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