Anemo Visual Identity

This is a logo for a mentorship program I'm building. Excited about how it's coming along.

The creation of Visual Identity is stemmed from the greek word for wind "Anemos". In many ancient cultures, wind was seen as a symbol for luck or positive change, in addition, air is part of the 5 elements, each element having a distinct set of associations and governances over the natural world. The alchemical symbol for air is used here as the "A" in Anemo. The symbolism of alchemy is important, in relation to personal growth and creating an internal alchemy driven by the motivation to improve oneself. I wanted to turn drastically away from what is typically seen in Life Coaching and Career Coaching branding and visual identities, and emanate a fresh clean aesthetic that is free on gimmicks and clutter, reflective of the style of mentorship clients will be receiving.