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we are designing a persona for a new US startup.
Personas are fictional characters, which we create based upon our research in order to represent the different user types that might use our service, product, site, or brand in a similar way. It helps us to understand our users' needs, experiences, behaviors, and goals.
It helps to make the design task less complex, they guide our ideation processes and can help us to achieve the goal of creating a good user experience for our target user group.
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