Over the last three years I've regularly worked with Privacy International but they approached me before Christmas for a complete redesign of their website.
The previous iteration allowed the staff to tag a piece of content as a blog, or news article for example and the page was automatically coloured so the user knew which section they were in. However, for this refresh they wanted to share the content more and instead tag it with themes such as AI or Biometrics. This meant the site needed to be more muted in its colour scheme so we went from 12+ colours to 5. We kept the same typography styles from the previous design and I'm really pleased we managed to create something fresh but still familiar for the PI users.
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