Decentralized Cryptocurrency Exchange Company Website

Decentralized Cryptocurrency Exchange Company Website

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Hi there!

Here is the website homepage we've designed and are currently developing here at Zajno for cool guys from Altcoin, a new decentralized cryptocurrency exchange platform.

Goals
Creating a UI design for a new cryptocurrency exchange platform website. The key feature of this platform is the use of Atomic Swap technology that allows trading across different blockchains safely, quickly and with minimal fees. Another goal of the website is educating people about the main advantages of decentralized cryptocurrency exchange technologies and helping them buy their first Altcoin.

Approach
Having studied the market and the existing platforms we divided the target audience into two groups. The first one includes tech-savvy people who’d appreciate quick, open and safe exchange that the platform’s gonna provide. The second group includes newbies in the field. That’s why the platform also provides all basic information about cryptocurrencies to help them learn the basics. In terms of design, our objective was to play with composition and layout to find a more unconventional approach to both of them. The main challenge was to keep the focus on the main elements of the page.

Results
We ended up with a clean and intuitive design that organizes user interface in a purposeful and consistent way. Applying dedicated approach to each target audience group we managed to serve their needs in the best possible way. As soon as the website goes live, we'll share it with you. Stay tuned!

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