Happy Kids logo, the project done for the Happy Kids company which is in the business of selling kids' clothes and shoes. Happy Kids store is located at a few locations in Sarajevo.
The potraits of young girls and boys have been used as the inspiration for the logotype creation. The logotypes have been additionally stylized in order to be in line with the target group as well as the parents as buyers.
Logotypes contain stylized portraits of smiling girls and boys and „Happy Kids“ topography, and those combined provide additional logotype recognizability.
The colors used were: pink (girls) and blue (boys).
Besides the logotype, other motives such as business cards, memorandum, bags and website were created for the Happy Kids brand. The previously mentioned materials are all inspired by the logotype (color, shapes, and other visual elements).
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