Happy to share with yall a recent visual brand that I had the opportunity to create. Laura Showalter is a personal stylist with over 20 years of experience. Laura visually needed to communicate her ability to build confidence and create happiness with her clients, to both female and male audiences.
By combining a hanger and subtle smile, Laura’s brand mark achieve’s a timeless quality that communicates her values. With a foundation of strong typography, and a distinctive color palette and brand pattern, Laura’s visual identity system appeals to a wide audience range—both male and female. A supporting tagline was also designed to simply communicate her position and relate to the meaning of her brand mark: personal happiness, styled. With a foundation this strong, Laura’s brand will last the test of time.
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