Centric

We used the Golden Circle to help her define the why, how, and what of the brand. Then we brought everything back to the patient with a concise visual system that, when viewed from the top, allowed Amal to explain the brand, and when viewed from the side, revealed that she had been focusing on the patient the entire time. The colour palette helps divide information between the three target groups: nurses, physicians and pharmacists. We called it Centric.