Hunted

Lucca Comics & Games is an annual comic book and gaming convention in Tuscany. It is the largest comics festival in Europe, and the second biggest in the world. With a captive audience of almost 500,000 people, NVIDIA wanted to use the convention as an opportunity to engage with their core audience and promote their brand, their tech and their world-famous GeForce GTX graphics cards.

We designed and built a mobile game for both Android and iOS, centred around social media, that would engage people with NVIDIA in a fun and interactive way. After strategically placing 10 branded totem’s around Lucca city, users of the app had to hunt these down and use the in-built augmented reality technology to snap a picture of themselves at each position. They were then asked to share these pictures on social media in order to win a prize – a pass to the Ultimate VR Experience.

As part of the design process, we created a comprehensive style guide for the rest of the app, covering responsive behaviour, typography and colour schemes.