Diamond In The Rough

Juice London were invited by Safetykleen to name and brand their annual sales incentive program, aimed at recognising and rewarding the top 40 sales staff from across the country. With the prize set as a 5-day, action packed trip to the Emerald Coast in Sardinia, we created a suite of marketing material to promote the incentive campaign, centred around the glitz, glamour and emerald green seas that this part of the world is famous for.

We designed and built online and offline communications, including winners invitations, a dedicated website, travel wallets, luggage tags and personalised trip programme. This ensured we could offer a complete engagement solution to the client.