AAMC Student Hub Redesign

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AAMC Student Hub Redesign education medical healthcare branding ux ui responsive web development design

The Association of American Medical Colleges (AAMC) sought to improve brand recognition of its products and services with a unified online experience that would become the primary avenue for aspiring physicians, medical students, and residents to manage their medical careers.

To develop the new web experience, Celerity worked closely with the Association to integrate user experience design, technology requirements, and content strategy. Celerity used an Agile approach to define CMS requirements, information architecture, and a web taxonomy to improve SEO. The result was a Django CMS website with intuitive content management capabilities and rapid scalability for high-traffic events, like MCAT® exam registration.

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