Annie Hall

Mars Music Festival (Adobe Live)

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Mars Music Festival (Adobe Live) letterform business card secondary mark icons iconography retro vintage typography festival music festival

* A project created on Adobe Live *

A fictional holographic music festival based on the visuals of using space elements paired with abstract shapes and retro type treatments. Although, being named after an existing planet already (and not necessarily taking on the same characteristics visually), the choice of using Mars was because it was not only the closest planet to us, but the idea of another form of living life became a fun concept to expand on.

For the visuals, downplaying the serious futuristic / robotic vibe and playing off of a more energetic and playful design was the most appealing for this identity.
(Because who doesn't like the idea of giant blob masses and floating floors?)

Using the idea of having a holographic music festival brings back all our favorite singers and performers between the 60's-80's for a broad range of people to enjoy
(including the possible extraterrestrial).

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