Freelance®

1 Attachment

Freelancing Opportunities, Company Name: Freelance.

The Brief:

"Hey there,

Freelance is a company for people just like you actually! We're an online system that helps freelancers (designers, artists, and all other creative types) manage their invoices, time, projects, client communication, etc. in one suite. What we imagine for this logo is just the text Freelance. We can't think of any icon or symbol that would encompass all creative types. We wouldn't want the logo to be a pen tool icon or some other graphic design specific icon. We need the logo to be versatile in that any freelance person can connect with it. If you can think of an icon that will work, go for it! If not, we'd really love to see just a really clean type-based logo with our name. Thank you!"

LOGO DESIGN TIP

Your Audience

This challenge is a great example of considering your audience. The people looking at this logo will mostly be creative types, but if the logo is specifically targeting creatives, you might alienate a potential customer for Freelance.

In several logo design cases, it's completely OK for the logo to simply be a wordmark and if possible, a secondary icon. Look at popular ones out there such as Google, Coca-Cola, Pinterest. How do you create an icon for Google? Maybe a magnifying glass to represent search, but they are not just a search engine.

When creating a wordmark logo, the main focus should be the following:

• Legibility

• Uniqueness

•​​​​​​​ Color

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