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Nloma brand branding green tree mark logotype logo nloma

Direction for a small group of Christian summer camps.

As a side note, its fun to consider how you can deliver good quality brand work for a small budget. I've learned a few things:
1) Sometimes, it just needs to be better than it is today.
2) Sometimes, a full identity buildout is unnecessary and burdensome to a small company with no design resource.
3) Sometimes, its just about delivering a brand with the right feeling, and not about its level of technicality, or precision, or grids, or artistic nuance.
4) A good brand is the one you sell.

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