Vetted Logo Revised

15 Responses

  1. Antonio Carusone Antonio Carusone

    Here's a revised version. After much thinking, I prefer the stroked version. It's more balanced on top and it's a little different than what you see out there. The angle of the triangle is the same as the V. I essentially took the V and closed the opening. I also spaced out the letters a bit to balance out the big space between the Ts.

    over 3 years ago

  2. Travis Fleck Travis Fleck

    Looks great. Definitely improved over the previous versions.

    over 3 years ago

  3. Ian Storm Taylor Ian Storm Taylor

    Very nice. The increased tracking helps a lot.

    over 3 years ago

  4. Kyle Meyer Kyle Meyer

    Wonderful. Looking forward to whatever this new project is Antonio!

    over 3 years ago

  5. Phil Coffman Phil Coffman

    Yep, the balance here is much better!

    over 3 years ago

  6. Kyle Meyer Kyle Meyer

    Looking back at this, there might be an opportunity to modify the D for a bit more of a greek 'everything is angled' feel as it's the only round bit in the whole logo. May not turn out well, but possibly worth exploring.

    likes

    over 3 years ago

  7. Bryan Connor Bryan Connor

    I think this looks much more refined and will stand out for sure. its a very strong symbol and mark overall. Out of curiousity is it still a perfect triangle? Could you make the mark a perfect triangle and then modify the V after it?

    Not sure what that D would look like ( @Kyle ) but yeah it might be worth looking into.

    over 3 years ago

  8. Richard Weston Richard Weston

    Looks great. Regarding the D, I wonder if it might be worth modifying it's width; it's the widest letter and the most prominent. The V looks a little weak by comparison. Modifying the Ds vectors might address this slight imbalance and it would also help with the centering of the symbol (which feels very slightly to the left).

    over 3 years ago

  9. Antonio Carusone Antonio Carusone

    Thanks folks.

    Kyle, it's interested about I wonder if it will make the logo feel to Greek.

    Bryan, the triangle is golden, but close to it. I think the golden version gets a little too condensed. This one is a good balance I feel.

    Richard, you're right about the type isn't centered with the icon. I wanted the point to be right between the two Ts, when it didn't point dead center it felt awkward. Your solution might solve this problem. The typeface is Futura by the way. It pains me inside to touch a classic like this. :)

    over 3 years ago

  10. I took Antonio's original golden triangle and inset it in this current un-filled one. I thought that the idea of representing the fact that there are many layers in the vetting process with another triangle might be interesting. Just an idea...

    over 3 years ago

  11. Chris Wallace! Chris Wallace!

    Josh's version is hawt.

    over 3 years ago

  12. Joey Joey

    This looks really nice. Agree that a more angled D will make it feel too Greek. I like this just the way it is, actually.

    I could see this looking really great, reversed out (in white) over some cool photography (of whatever it is that's being vetted).

    likes

    over 3 years ago

  13. Mike Garrett Mike Garrett

    I think this works really well as a Fashion/Design identity.

    over 3 years ago

  14. Malte Müller Malte Müller

    i think the original version works absolutely fine. the tension between the triangle, the double t and the v is just great. beautiful logotype.

    over 3 years ago

  15. Michael Leland Johnson Michael Leland Johnson

    Curious to see its application. Did you consider Verlag? Similar aperture on the V but the arm on the E is a little lower. Like @Malte love the tension.

    over 3 years ago

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