If you want to design a successful product for people, first of all, you need to understand them. Designing for everyone results in an unfocused goal that will dehumanize the profile of future users. The personas method allows you to draw not just a profile about gender and age, but to dig into the psychology of the imagined character in their interaction with the product.
“Personas consolidate archetypical descriptions of user behavior patterns into representative profiles, to humanise design focus, test scenarios, and aid design communication” (Cooper, A. (2004)
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