Jared Granger

Yosemite Conservancy Rebrand

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Yosemite Conservancy Rebrand identity green blue sans serif serif typography brand mark brand logo

Had an absolute blast at @Dann Petty 's Epicurrence last week. As apart of the event, a dribbble challenge was posed to either rebrand their identity, redesign their website, or create a mobile app for the initiative. Rebrand it was, for me.

Although I had a quick sketch right after Dann had mentioned the challenge, I didn't have the time to execute and present while I was there. I was having too much fun getting to know everyone there! So, on the way home, I had a bit of fun.

The brand's mark focuses on the concept of protecting the multifaceted aspects of the park—a ripple for the water and simplified half dome as the iconic representation of the park. With them elements together, the brand mark forms a shield to create a unique, appropriate and simple brand mark that the organization would be proud to wear.

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